Is it Possible to Incorporate SEO Techniques into Your Blog? Three Tips

Written by SEO Tips Blog on . Posted in Homepage

Did you know that companies with more than 51 blog articles experience a 77% lift in their median monthly leads? There are a lot of reasons blogging ties in closely to SEO, or Search Engine Optimization. Blogs are full of textual content, and tend to be more relaxed than product company pages, making them more inviting to click on, read, and forward.

Whether you blog for yourself or for an entity, there are several ways you can improve your technique in order to get more viewers through search engine results. Here are our top three SEO blogging tips.

1. Make Titles that Make Sense

Sometimes, you need to ignore the advice your former creative writing teacher told you. Although a title like “The Secrets of the Oven, the Cookies at Dawn” might be intriguing, “Five Tips for Making Better Cookies” is a lot more to the point, and is going to help capture people searching for what your blog is about. It’s okay to be humorous and whimsical with titling, just make sure that it’s not so unique that it offers no explanation as to what you’re writing about.

2. Incorporate Keywords Organically

When you look for SEO tips for blogs, a lot of them will tell you the importance of keywords. The trick is, you want it to be a smooth ride, not a bumpy word terrain. Sentences like “How to wear a gold and diamond necklace the right way” flow well, but “Gold diamond necklace Houston is pretty” does not quite have the same ring. People are turned off by gibberish, especially when there’s 10 other search results they can easily click back to. Only use keywords in a way that feels realistic, and avoid packing them too densely. Google will smell a cheat and might bump you down.

3. Make Yourself an Expert

Many people approaching blogging assume that the best idea is to keep things general, so as to appeal to the widest range of people. Wrong! People are looking for an expert, and focusing on one topic will help affirm your professional reputation to viewers, while also further optimizing your site. If you write about 20 different things every month, you’re unlikely to rank very high for any subject. If you continually write about one subject, the accumulated focus is going to help you rank higher once you hit upon a post people really enjoy reading.

What are your SEO blogging tips? Let us know!