In the modern search engine powered world in which we live, ranking is everything. So what can you do to improve your chances of catching the attention of potential clients, consumers, or readers? Have you thought about a blog? Research shows that a website with a blog can generate far more web traffic than a website without one. But how do you go about creating a blog?
Chances are, your web hosting software already includes blogging tools, so the nuts and bolts should be easy. Then it just becomes a question of content. Be funny, be honest, be captivating, but always remember… if your blog is intended to increase your web traffic, you need to incorporate a few SEO tips bloggers have been using for years.
For example, know what keywords and keyword phrases you want to rank for. If your site is about boats, whether selling them, reviewing them, or telling people how to build them, you need to do some keyword research into what specific phrases people searching for boats are typing into their search fields. Those keywords or phrases should probably appear in your main page copy and even possible in your headings, but they should definitely appear in your blog. By incorporating them into smooth, flowing, relevant content, you meet your searchers halfway, and they will be engaged enough to read on and spend some time examining your site.
In that same spirit, another of the big SEO tips for blogs is to not overuse your keywords. Artificially packing your copy with keywords (also known as “stuffing”) is a surefire way to not only put off potential readers but also to get your site blacklisted by the very search engines you hope to impress. When incorporating keywords into your blog, always be natural, always be original, and always be relevant.
Do a quick web search for many more SEO tips bloggers use to increase their search engine rankings. In fact, the odds are good that you can find a specific SEO tips blog to help you get started. With a little practice, a little patience, and a bit of creative flair, you can use these pointers to enhance your web presence and drive traffic to your site.