Archive for November, 2015
Advertising is not what it used to be. The money once budgeted for print ads, became dollars for online blinkie ads and traveling messages that interrupt the user’s view of their desired content. Now, research shows that advertising dollars can be better spent if they are directly targeted toward a user’s online searching. In fact, the best SEO reselling approaches attempt to catch the user during their initial search.
A study by Outbrain shows that search is the number one driver of traffic to content sites. In fact, search beats social media by more than 300%. While some people still spend money advertising on social media sites, research indicates that the better investment is to get your company or product name at the top of any related search.
For many years, the biggest challenge business to business (B2