Did you know that Google receives approximately 65-70% of the entire search engine market share? In addition, SEO news shows that 92% of American adults perform at least one search per day. With so many people using the internet nowadays, internet marketing is more important than ever. SEO is an essential part of internet marketing, and there are several SEO strategies you must use in order to increase the amount of web traffic your website receives.
1. Social media marketing. Your website must maintain a significant presence on social media sites. This is because 18% of consumers begin researching services or products using social media, and 65% of adult internet users use at least one social media site. As a result, you must market on social media in order to attract more traffic.
2. Content creation. This SEO strategy is used to rank websites higher on search engine results pages. This is done by creating keyword-rich articles and blogs that allow websites to rank higher based on their relevant use of these keywords. Since 75% of users never look past the first page of search results, and 42% of users click on the top-ranking organic link, your website must rank as highly as possible in order to earn more traffic.
3. Mobile web design. Your website must be compatible with all mobile devices. This is because 65% of mobile users use their devices to make purchases or find local businesses, and mobile internet usage is expected to surpass desktop internet usage by 2014. By creating a responsive mobile web design, your website will be able to appeal to more users.
In order to improve the online presence of your website, you must keep up with the latest SEO news about internet marketing. Social media marketing, content creation, and mobile web design, for example, are three effective SEO strategies that will help improve the visibility of your website. By implementing them, your website will experience a significant increase in the amount of web traffic it receives.