Did you know that Google receives approximately 65-70% of the entire search engine market share? In addition, SEO news shows that 92% of American adults perform at least one search per day. With so many people using the internet nowadays, internet marketing is more important than ever. SEO is an essential part of internet marketing, and there are several SEO strategies you must use in order to increase the amount of web traffic your website receives.
1. Social media marketing. Your website must maintain a significant presence on social media sit
A number between seven and eight out of ten people who use search engines is what represents the demographic that chooses natural results over sponsored ones and through SEO reporting, you can see just how much traffic you are getting either way. Having SEO reporting in place once you get your search engine optimization program up and running makes sense because the leads that it creates offer a 14.6 percent close rate which is much higher than the 1.7 percent close rate that outbound leads present. The most important thing for you to do is to pursue your techniques in Google because higher Google rankings will provide more customers than high rankings in any other search engine would.
With more than four of ten users clicking on the top organic result, you need to use SEO reporting to see how high you are ranked so that you are in that spot more often. You can also use SEO reporting to see the relationship that your SEO program has to related ideas like PPC since generally, optimization will provide 25 percent higher rates of conversion than the PPC equivalent. Of course, you should use as many internet marketing techniques as you can get your hands on, but knowing that you can measure their success will make them ever more successful.
Almost half of people on smartphones will look into product reviews from their device and you need SEO reporting to make sure that your program is attracting the maximum amount of people from this demographic. In fact, you can use reporting tools to see how much traffic you are getting from one group of people versus another. This can prove to be extremely useful because it will help you to target your efforts to further your program where it is currently lacking.
The best way to accomplish this is to work with a marketing professional who understands internet techniques. In doing so, you will get the help you require to make a very big splash into this sort of marketing. By doing this, you will be able to target more customers than ever before.
At the end of the day, it is most important for you to have a consistent program that will continue to help you reach your customers. When you have this in place, you will be able to make your program ever more effective. Most importantly, you will be making more money from your efforts.
While in its research project days, Google’s founders used LEGOS in order to build storage for the ten hard drives they were planning to use in order to test the PageRank algorithm amply named after cofounder Larry Page, little did they know that the heart of internet marketing would one day revolve around improving Google rankings. Since Google still holds around two thirds of the market share in search engines, you will find utilizing internet marketing techniques that placate to their algorithms would be in the best interest of your company. By gaining an understanding of what internet marketing techniques you need to make your business more successful, you will ultimately be able to carry the message of your company far and wide.
Something else you need to consider for your internet marketing plan is the fact that the conversion rates from natural click through traffic is 25 percent higher than those from PPC ads and this means that search engine optimization should become a major part of your approach. It is also thought that by 2014, internet usage from mobile devices will overtake that from desktops and so your internet marketing plan must be able to prepare your company for this shifting trend. Of course, SEO is universal and this means that you can have plans created to target customers who are both mobile and on desktops.
By working with the right marketing company, you will be able to define what you feel your company needs to be successful and watch as a program is mapped out for you to help you achieve your goals. In doing this, you will find that your chosen professionals use a wide array of techniques in order to get the job done. With their optimization skills, you will notice the difference before long.
Powerful SEO might show some results right away, but the real change happens over time. This means that if you want to enjoy the best results possible, you need exhibit some patience while your program gains momentum. Over time, you will find that your search engine rankings skyrocket and your exposure goes through the roof.
As more people discover your company, many will become loyal shoppers. With this customers will come the promise of new business today and repeat business tomorrow. Since your SEO program will always be there, so will the promise of more traffic to your website and ultimately your business.