With over 100 billion online searches being conducted globally each month, it is more important ever for businesses to increase search relevance and content. When Google was in its infancy, founders used storage compartments built from Legos to house the hard drives that were testing their PageRank algorithm. Named for Google co founder Larry Page, this algorithm became a benchmark of sorts for web pages to gauge their quality and the amount of web traffic generated.
But as the Internet continues to evolve so do the approaches used to achieve these goals. In some circles, PageRank is losing some of its relevance in the grand scheme of search engine rankings and Internet marketing. Search engine optimization can still provide support in increasing the PageRank of a site, but the focus is shifting to more content based marketing, in part because of the huge growth in Internet use via tablet computers and cellphones. With over 70 million people shopping the Internet with these types of devices in 2012 alone, search engine rankings are influencing marketing strategies on a new level. And with 65 percent of those mobile users searching for local businesses to make purchase, it has the potential to make a big difference in the bottom line of many businesses.
As search engines continue to modify the algorithms used to calculate search engine rankings, SEO marketing and tools have retrained focus on increasing the quality of organic content output for businesses. The intent is that the increased quality will lead to the information being shared over more Internet media sources in order to generate more backlinks and traffic to in turn increase search engine rankings. Companies that specialize in Seo marketing aim to keep up with these algorithms to provide clients with tools and services to increase and maximize their search engine rankings and thus gain more web traffic and hopefully sales for their businesses.