If you have an Internet presence in the form of a website to which you regularly publish content, it is of the utmost important that you stay current with the latest SEO news and familiarize yourself with the SEO tools that are being widely used today. But what is SEO marketing exactly?
SEO, or search engine optimization, is a kind of online marketing that enables websites to become mores visible to Internet users on search engines such as Google. The goal is to get the best search engine ranking possible. This is achieved by creating content that demonstrates its relevance to the r
With over 100 billion online searches being conducted globally each month, it is more important ever for businesses to increase search relevance and content. When Google was in its infancy, founders used storage compartments built from Legos to house the hard drives that were testing their PageRank algorithm. Named for Google co founder Larry Page, this algorithm became a benchmark of sorts for web pages to gauge their quality and the amount of web traffic generated.
But as the Internet continues to evolve so do the approaches used to achieve these goals. In some circles, PageRank is losing some of its relevance in the grand scheme of search engine rankings and Internet marketing. Search engine optimization can still provide support in increasing the PageRank of a site, but the focus is shifting to more content based marketing, in part because of the huge growth in Internet use via tablet computers and cellphones. With over 70 million people shopping the Internet with these types of devices in 2012 alone, search engine rankings are influencing marketing strategies on a new level. And with 65 percent of those mobile users searching for local businesses to make purchase, it has the potential to make a big difference in the bottom line of many businesses.
As search engines continue to modify the algorithms used to calculate search engine rankings, SEO marketing and tools have retrained focus on increasing the quality of organic content output for businesses. The intent is that the increased quality will lead to the information being shared over more Internet media sources in order to generate more backlinks and traffic to in turn increase search engine rankings. Companies that specialize in Seo marketing aim to keep up with these algorithms to provide clients with tools and services to increase and maximize their search engine rankings and thus gain more web traffic and hopefully sales for their businesses.
If you are looking for a solid grasp on internet marketing, the basics of SEO reporting should be well known to you in advance. First of all, Google rankings are incredibly important to search engine rankings in general, as this search engine commands about two thirds of the search engine market share worldwide. Nearly sixty percent of consumers research products via search engine instead of visiting company websites directly or inquiring after reviews on social media sites, so this is an important facet of any online marketing campaign, to be sure. A good SEO reporting professional or program should be able to tell you exactly how a visitor found your site and how long they stayed on it for best results.
Another aspect of SEO reporting that you should know about is the fact that organic, or non paid, click throughs generate 25 percent higher conversion rates than paid ads do, and that over 40 percent of search engine users simply click on the top organic result for their query before going any further. This should illustrate vividly just how important it is to get organic, interested chatter about your site going on around the web. Make your content as interesting and keyword rich as possible, and people will want to share their information on your site both on their mobile devices and on their traditional computers.
Notably, SEO reporting has lately returned an interesting bit of data regarding mobile devices vs. traditional computers. Specifically, web searches on smartphones, tablets, and similar mobile devices are set to overtake traditional computer searches by 2014, so optimizing your site for mobile use is absolutely imperative to getting and keeping your organic search engine rankings high. Any Seo reporting professional should be able to explain these concepts to you in greater detail, so search the web for a patient and skilled provider in this field who knows their craft inside and out.